The Info Backstage

Seven Things That Steal Your Joy by Joyce Meyer might be great reading, however busy lives could make reading difficult to do. Sometimes we do not understand how long journeys and various different activities take up massive portions of our time. A job, taking care of kids or even housework all cut down the free time available to spend on your interests. If you are an avid reader who finds it challenging to fit it in, your commute might provide the perfect time for catching up. Thanks to media files, it’s simple to savor Alchemist by Paulo Coelho available from Download Audio Book Online, or audio-books brought to life by Will Smith & Roger Drew when you are excercising.

Making the most of your time is becoming inevitable in today’s hectic world. Audible books such as Sam’s Letters To Jennifer by James Patterson for sale from Download Audio Book Online occupy the wasted time in life, whether it is waiting time in a dental surgery or perhaps taking the kids to soccer practise. Audible books are now available to download as media files suitable for computers, laptop computers and ipods these include Canterbury Tales – Volume I by Geoffrey Chaucer, so pick up your mp3 player and hook it up to your car’s media system and use the opportunity to hear a biography or a great novel, such as audio books by Malcolm Hulke without carrying a cumbersome book around. The advantages of audio books include the ability to rent or buy many titles and listen to them at your leisure. Interested in studying French? Try an audio-book! It’s easy to review the latest business trends, you can even explore religious or spiritual trends. An extensive choice of genres and titles are accessible. It really doesn’t matter if you’re a film devotee, nuts over science fiction and fantasy or even interested in self-help, many can be downloaded straightaway. Choices are wide open; you can simply take a subscription to a program and rent or make a purchase. Ardent readers can always seek out a place for reading, even so audio-books offer a wonderful alternative. A narrator can enhance the enjoyment of numerous stories. Reading a book is not quite the same experience as enjoying audio books narrated by Dr. Bob Rotella, with nuances given during a rendidtion. Your enjoyment of the title will be heightened when you listen to audio books like Enemy At Green Knowe, An by L.M. Boston and go far beyond the written words.

The next time whenever you consider purchasing a book you will in all probability never get around to reading, think of audio books as a better choice.

Literature and storytelling have been at the heart of culture for hundreds of years. Before the printing press it flourished orally, passing through communities and generations in the recesses of memory. It was adapted by each teller, and recorded according to their preferences as they retold it to their audiences. Oral masterpieces – Homer’s Iliad and Odyssey, the anonymously written Sir Gawain and the Green Knight – were never recorded in definitive versions by their authors. As time and technique drove on, forms of printing were established, so that authors could record their work. Generally speaking, the earliest forms of production was woodblock printing, which dates back to 220AD. The earliest surviving forms can be found in China, with similar types from Egypt.

In Europe, block printing was common practice by 1300. Even during early modern history, then, literature and storytelling can be seen as synonymous with the destruction of habitats; every piece that was block printed required wood for the process. But this reached a larger scale in the European industrial revolutions, when mass printing – similar to the forms in which we know it today – required the pulp of vast numbers of trees as demand for printing increased. To this day, then, the mass production of printed literature means the mass pulping of the world’s natural habitats.

There caption, “Where Books Grow Trees” is a perfect encapsulation of the problem and solution: to offset the production of books with the recycling of old ones. They have also made the endeavour commercially viable; each and every book that is sold through the website costs just £3.75, and postage and packing is free. It means that it can attract customers looking for a bargain, before connecting them to the cause.

They also buy used books for £3.00, meaning that they make a margin of profit, whilst keeping a circulation of books recycling amongst the websites members.

And their commitment grows stronger, as the website outlines:

“By recycling used books not only are we saving existing trees, we’re actually planting new ones. How? GreenMetropolis.com donates 5p for every book sold to the ‘Tree For All’ campaign run by the Woodland Trust.” The Woodland Trust – endorsed, as outlined above, by Green Metropolis – is dedicated to the conservation and preservation of the UK’s native woodland. It has four main aims:
1) No further loss of ancient woodland.
2) Improving the biodiversity of our woodlands.
3) Increasing and restoring native woodlands.
4) Increasing people’s awareness and enjoyment of woodland. Green Metropolis, along with its compulsory donation of 5p for every book sold, encourages its members to donate too, from the books they sell to the website.

So they keep a constant circulation of used books away from the litter bins, and invest in the growth of new habitats. It is a website then, that encourages community and an active role in the environmental protection of the UK. Buy a Book. Plant a Tree.

Chris Woolfrey is the solar panels expert at EcoSwitch The environmental social network.

Apply these marketing strategies to skyrocket your ebook sales.

• Carefully select your images to best represent your ebook. Your ebook cover must visually represent your book and support your sales message. You can do that by selecting images that are related to your book’s topic.

• Choose the right words for your title and any text you are using on the book cover. Include your main benefit.

• Keep the text short. An ebook image is small. The less text you use, the larger and more readable your text will be.

• Write compelling sales copy. Effective copy works just as well on the Internet as it does in direct mail. Write to-the-point copy. Attract potential buyers with benefits. Start each Web page with a compelling, benefit-oriented headline. Tests have proven that the more you tell, the more you sell. If people aren’t interested in your products or services, they won’t read past the first paragraph. If they are interested, you can’t tell them enough.

• Motivate readers to do what you want them to do with action verbs. A call to action such as “call now,” “order now,” and “click here” can dramatically increase sales. Give precise instructions. Tell them exactly what to do. For example, tell them to subscribe to your ezine and give you their email addresses.

• Make purchasing easy. Take a good look at your ordering process. Is it easy to order from you?

• Use an attention-grabbing order button to attract people to your order link. Include action verbs in your order buttons like “Click Here to Order Now!”

• Include your URL on each Web page. This will make it easier for people to go back to your Web site when printing or saving your Web pages.

Take a look at your Web site and see how many of these elements are missing. Implement these proven direct marketing strategies now to increase your online sales. Look out for part II with more tips to instantly skyrocket your sales.

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