The Queen of all things craft related, DIY fanatic, busy Mum and interior designer – Danielle Proud, is on a mission to bring back to life the country’s love of carpet with ‘Fun on the Floor’, a new campaign, that redefines the art of carpeting, through showing the latest and greatest new ideas in fluffy flooring from a completely different perspective .
Using conventional carpet, along with the latest new designs and technologies, Danielle is pioneering the ‘Fun on the Floor’ movement by curating and designing a astonishing, five floor house to showcase modern, super-stylish and luxurious applications for carpeting. The concepts are not prohibitively expensive and the range of textures style and colour mean there will be something to appeal to everyone.
To mark the re-emergence of a passion for carpets Danielle is creating a unique, themed, styled space that consists of six contrasting themed rooms. The Fun on the Floor house will be a demonstration of how carpet as a material can transform a home without costing the earth through a combination of texture, style and colour. People who pop in for a look can expect to explore the sensorial nature of carpet, appreciate its luxurious look and enjoy the fluffy feeling underfoot – as well appreciate the sound absorbent qualities such a carpet provides.
Last year saw a resurgence of Seventies style in many different areas. High-waisted, wide leg trousers and floaty, floral maxi dresses are all over the fashion magazines, while Eagles and Led Zeppelin concerts are selling out nationwide. In terms of the home, Shagpile carpet flooring and deep shades of Biba-esque purple are becoming top trends in interior design.
Leading carpet manufacturers have experienced a huge 400% increase in sales of Shagpile carpet since 2006* and the main focus in new carpet sales is in new-style, textured flooring – from jumbo yarns and irregular hand knotted styles, to carpets made to look like pom poms.
In terms of colour, on trend customers and interior designers have been requesting classic 70’s shades such as deep purple, tangerine orange, and forest green.
The Fun on the Floor house will be open in July exclusively to media and then as a working showcase to consumers to explore options for their own home with on-hand expert advice.
