Snowboarding Isn’t Just For Kids Anymore

Pain and injury avoidance techniques for snowboarding are invaluable but not well known. If you know how, you can avoid the two biggest mistakes that first time snowboarders make. A positive experience your first few times out will make you more likely to stick out the hard times until you learn enough to really have fun!

“There’s no reason that adults shouldn’t snowboard and have as much fun as kids” says self-proclaimed Snowboard Evangelist Lauren Traub Teton who admits to being “in her 40s”. “I have been riding a snowboard for four years, and am having the most fun of my life!”

She feels that the only thing stopping “oldsters” (in their mid-30s and up) from embracing snowboarding in a big way are the inevitable hard falls experienced during the short steep learning curve. She says “there are easy ways to avoid the pain. They are just not well known.”

The reason “snowboard pain avoidance” is not more widely discussed has to do with the history of snowboarding. To some snowboarders, pain and injury are cool. This is obvious if you the read the hundreds of war stories on snowboard websites.

This viewpoint has its roots in the fact that snowboarding is stylistically a descendant of skateboarding and embraces some of the same traditions. For example, doing a grab, where the rider reaches down and grabs the board while airborne, is more of a necessity in skating than in snowboarding, because the skateboard is not attached to the feet. But grabs have morphed into a popular trick and a way to show style in snowboarding too.

The other tradition that has carried over from skating is the tradition of pain. In skateboarding, injury from accidental impact with the hard ground is a common occurrence and gives a skater bragging rights (as well as bruises and breaks.). A lot of skaters are also snowboarders, and so the tradition of absorbing pain as part of “paying dues” remains.

Another factor keeping some adults away from snowboarding may be the reputation for wildness on the slopes that snowboarders have. That probably comes from the fact that when the equipment was first invented, it was technologically primitive, with little ability to steer or stop. That’s how snowboarding got its image as an extreme sport and snowboarders got their reputation as outlaws of the snow. Now snowboards have evolved technologically into precision devices that can turn and stop easily, when operated under control.

With older snowboarders hitting the slopes, the culture of injury and pain has outlived it’s origins. Adults don’t equate injuries with status. People who start riding as adults want to stay upright and uninjured. Some skiers switch over because it seems like more fun and less stress on the knees. Again, the goal is to stay whole!

I learned by trial, error and luck how to avoid injury. In fact, a fine young gentleman working at the guest services desk on Whistler Mountain (B.C.) offered to let me borrow his Rollerblade wrist guards and knee pads, one day when I was learning, and I was hooked on safety and comfort from that moment.

Don’t make the two biggest mistakes new snowboarders often make when you do decide to take up this wonderful sport. To be safe, comfortable, and happy, you MUST

1. Take a lesson given by a professional your first time out.

and

2. You MUST wear padding, on your knees, butt, and wrists.

Come now, why try to reinvent the wheel? If you want to learn to snowboard, then a snowboard lesson with a trained instructor will teach you IMPORTANT basic snowboarding skills that you will use every day for the rest of your riding life.

So learn them right, right from the start. Forget about teaching yourself how to get on and off a lift safely on a board. This is what teachers are for.

And the padding is a must because falling is an inevitable part of the learning process. You WILL fall at first. But if you are padded properly, you will not have to hurt yourself. And don’t chuck the padding once you have mastered the basics. You will need it when you progress to jumping and tricks!

About The Author

For Lauren Traub Teton, snowboarding is the only sport she has ever been successful at. She loves to ride the halfpipe, race, and jump (a little!). She writes the popular free “Snowboard Szine” newsletter. Sign up for it on her site http://www.SnowboardSecrets.com

SnowboardSecrets@aol.com

King James Tumbles in Philly… 116-107

AI taught the “King” a thing or two Wednesday night.

I can remember back in the late 80’s when the Doc came to the Pontiac Silverdome to play his final game in Detroit. Being a native Detroiter, it was an easy ticket considering the Pistons routinely sold 30, 40, even 50 thousand tickets to the big games. The Lakers and Celtics were the main draws back then, however, the NBA has come full circle since the late 80’s.

Wednesday night, AI and the Sixers hosted the world’s greatest basketball player, LeBron “King” James. The face of the NBA was on full display. A capacity crowd (which is rare these days at Sixers games) filled The Wachovia Center to see what kind of show the Sixers had in store for them. Would this be the Sixer team that beat the world champion San Antonio Spurs, or might it possibly be the Sixer team that played woefully against Chicago and lost by 32 points just one day after their biggest victory of the season?

For most of the 1st quarter, the Sixers out-hustled and out-played the upstart Cavaliers. To sum up the entire first quarter, neither LeBron nor AI was the show. The Sixers shot 50% from the field, compared to a sorrowful 33% for the Cavs, only holding a slim 7-point lead after the 1st quarter. However, the Sixers couldn’t shake Cleveland for long. Led by Zydrunas Ilgauskas, Cleveland slowly cut into the Sixer lead. Things quickly turned the Sixers way once LeBron took his second quarter breather and increased their lead to 10 points with 5:10 to go in the second quarter, which stood for the remainder of the half. The Sixers finished strong with Chris Webber pacing a balanced Sixer attack, contributing 14 points at the break. Iguodala poured in 12 points and Iverson had 11 points. Ilgauskas led all scores with 22 points while LeBron showed glimpses of himself with a mere 11 points.

If the third quarter was an idication of what the Sixers have in store for the remainder of the season, Billy King better stay pat with the team he has. The Sixers ran their 3rd quarter lead up to 17 points, looking impressive on both ends of the court. In spite of some of their best play this season, the Cavs cut the Sixer lead to seven points. King James warmed up in the 3rd quarter finishing with 22 points after three quarters. No lead in the NBA is ever safe and the Sixers have yet to put anyone away this year.

The fourth quarter surge by the Cavs was short-lived. Slicing the deficit to six points with two minutes left, Webber grabbed a loose ball throwing it off of Sasha Pavlovic giving the Sixers the basketball, which then led to a John Salmons put back with :55 seconds left in regulation increasing the Sixer lead to nine. Iverson, Iguodala, and Webber all had impressive games on both ends of the floor with support from the bench, paving the way to a 116-107 Sixer win. LeBron James finished the night with 33 points, shooting 13 for 24, but received little support from the rest of his teammates outside of Zydrunas Ilgauskas who played a strong game pitching in 27 points, shooting 10 for 17 from the floor. Allen Iverson finished the game with 29 points and 12 assists, while Iguodala added a strong 25 points. Chris Webber added 24 points and 14 rebounds (all on the defensive end).

Sixers Notes: GM Billy King stated prior to the game that the Sixers might be content with what they have. We will all have to wait and find out if a trade is in the works. It looks as though the Sixers will sit pat with what they have and play out the remainder of the year. 2nd chance points… The Cavs outscored the Sixers 18-6. Cleveland poured in 62 points in the paint compared to 54 for the Sixers. When asked how far the Sixers could go with their current roster, Andre Iguodala replied by saying, “This team can go all the way to the Finals. Going to The Finals is every player’s goal and there is no reason this team can’t go that far.” Furthermore, Andre added “The team won this game tonight.” The Sixers will go on the road to face the Milwaukee Bucks Friday night and then return to The Wachovia Center to host the Chicago Bulls Saturday night.

Game Quotes: Philadelphia 76ers Head Coach Maurice Cheeks On getting LeBron James to “work” on defense… “We talked about it; getting Andre (Iguodala) some offensive opportunities on the block, realizing that he’s going to be guarding LeBron (James) for 40 plus minutes. He’s going to be on the move offensively so we tried to get Andre (Iguodala) some opportunities with the ball instead of just letting him roam around because he’s a pretty good defensive player. They later on switched him on Allen (Iverson) so you know that’s going to be a little challenge for him. Both of them took the challenge, but we tried to get the ball to Allen (Iverson) more on the offensive end.”

Philadelphia 76ers Forward John Salmons On whether there was a concentrated effort to get Iguodala the ball more often… “I think so — especially in the post.”

Supreme Dec Snowfalls across the French Alps

Climate change and the global downturn, these twin apocalypse have let off the S. Alps, leastwise for the time being. On the other hand it could have been so entirely different. In the weeks before Christmas ski resorts in the Les Trois Vallees region were cut off as snow storms hammered down. Motorway passes such as the busy Col du Les Orres were cut. In that location there was no mains or telephone lines, residents had to be evacuated to make shift accommodation, it appeared as though it were a double of 1996.

It seems that all publicity is good publicity. Araches-la-Frasse featured nightly on national French news bulletins. When mains was reconnected reservations started to pour in, attracted by the great conditions.

La Grave and nearby Courchevel lay claim to nearly four metres base on the higher slopes at 2400 metres elevation and 2 metres at the end of the resorts. Presently a record for the French Alps. Araches-la-Frasse says there is six metres at the top of the resort. Unluckily a snow storm has knocked over a pylon of the ski lift which accesses the area. They will be broken until the end of Feb. Elsewhere in the Southern Alps bookings are up 15% in Megeve, Hautacam and Hautacam. Meribel has 99.4% tenancy and traded a record number of lift passes on Sunday. That is good for luxury ski resorts and big ski businesses.

Sheds Don’t Have to Be Too Dear if You Purchase on the Net and Take Advantage of the Huge Selection

There are a great deal of sound reasons why you might need a garden shed and as luck would have it there are garden sheds to suit just about every last need. Garden Sheds can be purchased just about everyplace but what you will discover is the price will vary tremendously. You should not have to abandon the shed you require because it is excessively expensive though. A shed is something you buy once and utilize for years and if you have a look on-line you can discover garden sheds at some silly prices. I don’t mean silly and cheap as in quality but as in price. You may find you can obtain the garden shed you need for the cost of the one you were about to settle for much cheaper and if you own a garden that you tend to each day you will almost in all likelihood need to look into Cheap garden sheds as a place to place the fertilizer, water hose and tools etc..

Protecting your tools and making them well available is a really good idea. You can find cheap reliable sheds on-line that are the identical sheds you’d purchase in the store. As A Matter Of Fact, you can even go to the store and shop even touch them to find if it’s what you need and then you can go on-line and purchase it for a whole lot less. The difference in price is significant!

Qualities Of Ideal Golf Nets

Time has changed. You no longer have to visit your nearest country club to drive off a few. You could play golf in the comfort of your own home. All you have to do is buy golfing materials and install a golf net. Before installing golf nets on your own, one should know the criteria for purchasing an effective golf net. Listed below are the basic criteria in choosing the most effective golf nets suitable for both beginners and professionals.

1. Security

First and foremost, security is the most vital of all. Since you don’t want anyone to complain from being hit by a golf ball, the golf nets construction and its materials should be properly installed. The manufacturer of the golf nets are the ones responsible for the stability of each materials you have purchased. The installment of the golf nets and other materials is your responsibility. Quality golf nets secure your audience, neighbors and property to get hit by the golf ball. The golf nets you should buy must always capture the force of the ball, stop its movement, and drop it safely into to the ground. If you are confident with your golf net being 100% safe, it is the perfect choice to buy.

2. Material

The basic material used in golf nets are nylon. It is important that you know how many strands of nylon you need in your house. The larger the amounts of nylon your golf net has, the better it will last. In golfing, if you hit one part of the net at least 100 times a day, this will lead to the wearying of the golf net. Because of the impact panel, make sure that the golf nets you purchase contains a heavy lead weighted line to keep the impact spot in its place.

The space where your golf ball enters is called the grommet. Make sure to check if the whole grommet is connected to the cage tightly. It is advisable to purchase uncleated grommets to ensure durability and prevent early sagging.

3. Target Accuracy

Because this sport is about precise targeting of the golf balls into holes, you should learn about the golf net before purchasing one. There are a number of golf nets available that provides you with ball control and accuracy features.

4. Variety

Because no two people are the same, each person needs different measurements, styles, and accuracy of golf nets. Identify your preferences before buying one.

- Dimensions – Framed or frameless? – Light or heavy duty? – Custom or standard?

Blogging – what’s it all about?

A blog usually is a web page that contains brief, discrete hunks of information called posts. These posts are arranged in reverse-chronological order (the most recent come first) and each is uniquely identified by an anchor tag which is marked with a permanent link that can be referred to by others who wish to link to it.

A blog is a means of communication and there are many different types of messages carried by blogs. Some are nothing but pointers to other web sites, while others run long essays, some are personal diaries, others feature technology, and some are edited by one person, others by teams.

There are hundreds of thousands of blogs on the Internet, and new blogs are created every day. Can anybody and more importantly can you blog? Yes, there are bloggers of all types, equipped with all levels of technical skills. Bloggers approach their sites with as much variety and passion as the general Net public approaches the Web itself.

The most commonly used blogging tool is Blogger. It requires the least amount of commitment in time or resources, allowing you to go from wanting a blog to having one in about five minutes and at no cost. The Blogger software is the property of Pyra Labs (www.pyra.com). Blogger is often credited as the reason for the explosion of blogging that’s occurred in the last couple of years. It is a web-based tool, requiring no installation of software on your personal computer or on your server if you happen to have a web site. You access the tool through the Blogger web site (http://blogger.com) and the blog pages are posted to your web site or to Pyra’s BlogSpot (http://blogspot.com) community blog server. For more detailed information on this see O’Reilly’s Essential Blogging.

Re-read anything before you publish. Electronic text can expose unintended meaning easily and it will also make what you say a lot more focused. If nothing else, it should help you catch spelling mistakes! Blogging is a way to share your opinions and thoughts to the rest of the world. If you post interesting things, share links with other bloggers and post comments on other blogs. Linking is the way of the Web that is the key of successful blogging.

In order to keep your blogs really fresh, invite a group of your friends / colleagues and give them blogging access. That way you will have several reporters blogging information and you won’t end up killing yourself, trying to keep your blog populated with good information. If you use Blogger, upgrade to Blogger Pro. You can have your team post to the blog from email, create and syndicate your blog as an RSS feed, and a whole lot more! Adding the ability to post comments on your blog extends interactivity and usefulness to the blog itself. Blogs are about community and information, and commenting is a real way to gauge your viewer’s blogging efforts. Blogging is one of the quickest ways to update your site. Syndicating others’ blogs into your own site is another. There is a wealth of information out there – just tap into it!

About The Author

This article was written by Inka-Maria Kunz, CEO of a flourishing multilingual translations agency with offices in Germany and New Zealand. This article may be printed or used in its entirety with full author contacts and details. For more information, translations or purchases of a new website/e-business, contact the author thru the official website www.linguatransl.co.nz or the blog www.linguatransl.blogspot.com.

Math and Science Educational Resource Availability, Part 1

[The first of two articles discussing the availability of math and science materials on the Internet.]

I heard it a lot in the 1980s and 1990s. It is now 20 years later and I still hear it:

Recent studies indicate the American educational system is failing to provide a sufficient level of math and science instruction for our children. Therefore, we are falling behind in the global race to prepare the next generation of engineers and scientists.

I’m not sure if it was true then; I’m not sure if it is true now. But, at the bottom line, it doesn’t matter what the studies indicate. What matters is that we DO something to address math and science education, whether we’re lacking in it or not. We need to provide the resources. I’d be saying the same thing even if all the studies ever conducted indicated that we were far and away providing the best math and science instruction on the planet. It’s pretty hard to get too much of a good thing. And keeping up with the latest technology is more than a full time job.

I have two suggestions:

  • Don’t look at education as a competition; look at it as an opportunity never to be squandered.
  • Don’t lay the entire burden for education solely on the American educational system; take the responsibility back into the home and other non-school activities.

Resources Abound
The Internet, by way of the World Wide Web, is now the ideal resource for locating materials to directly advance this goal. It’s a double win: the act of learning the computer technology required to search the Web for more technology is a success all on its own. The resources are out there. They’re not all that difficult to find. Once identified, the key is using them correctly.

The Hurdle of Preparing Lesson Plans
Despite an overwhelming and ever increasing number of resources, there is a fundamental flaw in expecting teachers within the structured educational system to fold the new and innovative elements of math and science into their classroom activities. The plain fact is, teachers are:

  • generally overworked with their current assignments;
  • expected to follow a strict set of standardized lessons that don’t allow for much deviation, and so limit innovation;
  • unable or unwilling to spend the extra time and money converting the “raw material” of the new and the innovative into classroom-ready presentations.

One solution to some of these fall-backs [in spite of all the "other stuff" that is out there on the Web just waiting to snare and entrap the innocent children from grade school and junior high] is to simply TURN THEM LOOSE! A risky proposition? Yes. So put in all the filters and site regulators that you feel are needed. But, for Pete’s sake, turn the students loose. Just point them in the right direction. There are some excellent sites that can keep them busy for weeks on end.

Another solution is to totally drop the expectation that high technology learning will ever be fully integrated into classroom curriculum and simply move forward. That’s where “content providers” come in. They are the ones capable of either developing materials that are a finished product for in-classroom use or for taking on the role of both developer and presenter. But without access to the classroom, the venue for this material presentation will be the Web itself.

An Introduction
Let me introduce you to one site that I’m personally familiar with…. because I’ve put it together myself for a specific purpose: to be an entry point for nearly countless educational web sites targeting aerospace and astronomy. It’s the website for The Aerospace Educational Development Program (AEDP) at http://www.AerospaceEd.org. Is it complete? Not by a long shot. It’s a work-in-progress. But already it has several areas that offer some premium math and science resources.

More details of this resource will be discussed in Part 2 of this two-part article.

Mr. Rossie’s background includes work since 1978 with communication satellites and other elements of terrestrial-based telecommunication systems, as well as the marketing of launch vehicles and payload assembly. He has been involved with efforts in the privatization of the space industry since the mid-1980s.

He has run programs for elementary and middle school science instruction and has instructed courses in undergraduate- and graduate-level programs in a variety of fields including the graduate course for Management of Space-Based Communication Systems. He holds Master’s Degrees in Philosophy (MA), Telecommunications (MS) and Business Administration (MBA), and has been Director of the Aerospace Educational Development Program since its inception in 1988. He is author of HANDBOOK TWO FOR AEROSPACE EDUCATION.

Feb. 12 is “Darwin Day” — Secular Americans Celebrate B’day of Evolution Champ

This Feb. 12 marks the 196th anniversary of Charles Darwin’s birth!

The day has special significance for America’s nearly 30 million nonreligious people. In the humanist community, Feb. 12 is “Darwin Day.”

“Darwin has become an all-purpose icon for humanists, who champion reason and science while rejecting superstition and dogma,” said Matt Cherry, executive director of the Institute for Humanist Studies in Albany, N.Y. “Darwin is the definitive rebuff to fundamentalism.”

In 2004, a Gallup poll found that only one-third of Americans believe Darwin’s 19th century theory of evolution is a credible scientific theory. The same poll found that 45 percent of Americans believe God created humans in their present form roughly 10,000 years ago.

Massimo Pigliucci, Ph.D., a professor of evolutionary biology at SUNY-Stony Brook and author of the Web column “Rationally Speaking”, is shocked by how few Americans have a basic understanding of evolutionary biology and the nature of science in general. “If people had a better understanding of both we wouldn’t be embarrassed in front of the rest of the world by cases such as the one currently going on in Dover, Pa., where administrators are walking around local classrooms talking about ‘intelligent design’ and other nonsense,” he said.

Pigliucci’s course on “Evolution, Creationism and the Nature of Science” is available at the Continuum of Humanist Education, the online school of the Institute for Humanist Studies.

Though an unofficial humanist holiday, Darwin Day has been steadily gaining popularity in the humanist community since it first appeared in the early 1990s. Not long after the event took hold, the International Humanist and Ethical Union decided against making Darwin Day an official holiday. Board members at the time argued that humanists should not ape saints days or elevate humanist heroes to the status of secular idols.

Yet many humanists simply see Darwin Day as a way to celebrate scientific thinking and progress. Humanists are quick to note that science has evolved since the time of Darwin. But that, according to humanists, is a tribute to Darwin and to science.

“Science should be celebrated as something that makes our lives better — just like family, love, nature, civil rights and the many other things we already celebrate,” said August E. Brunsman IV, executive director of the Secular Student Alliance.

The Secular Student Alliance is an Ohio-based nonprofit educational organization. This year, the SSA supplied Darwin Day idea packets to more than 50 college campus affiliates. Serious ideas include lectures and debates. Some lighthearted possibilities include hosting an Evolution Banquet with Primordial Soup, or wearing ape costumes and handing out parodies of the disclaimer stickers that have appeared on biology textbooks in some states. The stickers were recently found to be an unconstitutional violation of the first amendment.

Duncan Crary is the editor of the Humanist Network News, a free weekly e-zine published by the Institute for Humanist Studies, http://www.HumanistStudies.org The IHS is a nonprofit think tank that promotes secularism in education and government. The IHS offers online courses in humanism, a philosophy maintaining that science and reason are the best means to promote human welfare. Humanists accept that people can live happy and ethical lives free from religious or supernatural convictions.

Ten Million Internet Users Go Online Via A Cell Phone Or PDA

comScore Networks, Inc., the standard in Internet behavioral measurement, today announced that 9.9 million Internet surfing adults in the U.S. use a personal digital assistant (PDA) or cell phone to access the Internet. This analysis – which includes U.S. persons age 18+ who used the Internet from a PC in the first quarter of 2002 – determined that among the 19.1 million users owning a PDA, 5.0 million access the Internet with those devices. Among the 67.2 million online users that own a cell phone, 5.8 million access the Internet with those devices. (Note: duplication among users that access the Internet with both a PDA and a cell phone has been removed from the total of 9.9 million.)

“Although wireless Internet usage is still in its relative infancy, these data prove there already is a significant wireless Web audience,” said Peter Daboll, division president of comScore Media Metrix. “While there are more Internet users with cell phones, a much higher proportion of PDA owners report using those devices to go online. These usage rates warrant careful monitoring, both by manufacturers as they develop new devices and by publishers and marketers as they evaluate wireless strategies.”

This is the first in a series of data on wireless Internet access from comScore Media Metrix’ Audience insite Measures (AiM) system. AiM is the only service to continuously and electronically monitor and combine PC-based online usage behavior with the most detailed qualitative consumer information, including: technology ownership and usage, demographic, lifestyle, attitudinal, purchase and offline media-consumption data.

Highlights of the First Quarter 2002 Wireless Internet Benchmark:

Age-Gender Breakdown – Males comprise 72 percent (6.5 million) of the Internet users who access the Internet via a cell phone or PDA, while women comprise 28 percent (3.4 million). This compares to the total Internet population, where 48 percent (45.3 million) are male and 52 percent (48.3 million) are women. Persons age 18-34 represent 53 percent (5.3 million) of online users who access the Internet via cell phone or PDA, while persons 35-54 represent 42 percent (4.2 million) and persons 55 and older represent four percent (400,000). This compares to the total Internet population, where 40 percent (37.6 million) are 18-34; 46 percent (42.8 million) are 35-54; and 14 percent (13.2 million) are 55 and older.

Wireless Internet Access Skews to Higher Incomes – Internet users with annual household income less than $60,000 comprise 41 percent (4.1 million) of those who go online via a cell phone or PDA, while those with annual household income of more than $60,000 represent 59 percent (5.8 million). This skews somewhat further toward high-income households than the total Internet population, where 51 percent (47.7 million) have a household income less than $60,000 and 49 percent (45.9 million) have a household income greater than $60,000.

Gay Sites Most Likely to Attract Wireless Internet Users – Among comScore Media Metrix’ 29 categories and 71 subcategories of online media, gay/lesbian sites have the highest concentration of Internet users that access the Internet with a cell phone or PDA (30 percent). Next in line are: car-rental sites at 17 percent; directories-classified sites at 16 percent; retail-movie sites at 16 percent; and retail-tickets at 16 percent.

Wireless Internet Access Among Web-Based E-Mail Users – While 11 percent of all Web-based e-mail users access the Internet via a cell phone or PDA, users of certain mail services have a notably greater propensity toward this application. The corresponding figure is 16 percent for users of Netscape Webmail, 15 percent for AOL.com Email, 13 percent for MSN Hotmail while 11 percent for Yahoo! Mail.

Wireless Internet Access Among Instant-Message Users – While 11 percent of instant-message users access the Internet via a cell phone or PDA, that figure is 14 percent for MSN Messenger, 13 percent for Yahoo! Messenger, 13 percent for AOL’s ICQ and 10 percent for AOL’s AIM.

Wireless Internet Access Among Visitors to News Sites – Twelve percent of visitors to news sites also access the Internet via a cell phone or PDA, though certain sites draw disproportionately higher percentages of wireless Web users, including: Wall Street Journal Interactive at 17 percent; Boston.com at 16 percent; CNN.com at 15 percent; and NYTimes.com at 14 percent.

“This first release of wireless usage data among active Internet users reveals distinct demographic characteristics and online behaviors that make this audience especially desirable to digital marketers,” said Daboll. “Furthermore, the data identify specific destinations on the Web at which marketers and advertisers are most likely to target these users. While these findings have immediate implications for near-term marketing and advertising strategies, understanding and continuously monitoring this maturing audience will become critical as technologies advance and adoption rises.”

Details on comScore Media Metrix Data Collection

All PC-based Internet usage data cited herein were collected from the comScore Media Metrix Internet user panel, wherein each participant’s Internet behavior is passively and electronically monitored via comScore’s measurement technology. Data regarding Internet access via cell phone or PDA are collected from the same panel members via survey. Reported usage of a PDA or cell phone to access the Internet by visitors of certain sites does not necessarily indicate access to those specific sites via cell phone or PDA. The age of all survey participants was age 18 or over.

About comScore Media Metrix
comScore Media Metrix, a division of comScore Networks, provides industry-leading Internet audience measurement services that report – with unmatched accuracy – details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings – long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers – while drawing upon comScore’s advanced technologies to address important new industry requirements. All comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore Networks
comScore Networks provides unparalleled insight into online consumers. This capability is based on a representative cross-section of more than 1.5 million global Internet users who have given comScore explicit permission to confidentially capture their Web-wide browsing, buying and other transaction behavior, including offline purchasing. Through its patent-pending technology, comScore measures what matters across the entire spectrum of surfing and buying behavior. This deep knowledge of customers and competitors helps clients design more powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as Microsoft, Kraft, The New York Times Company, Best Buy, Verizon, Nestlé, Wells Fargo & Company, GlaxoSmithKline, and Orbitz. For more information, please visit www.comscore.com.

Contact:
Graham Mudd
comScore Networks
(312) 775-6539
press@comscore.com

About the author:

Press Release


Depression: My Mother’s Story

“Ring, ring.” The crisis operator answers the phone to a woman pleading to let her daughter know that she loves her. The woman spent her day writing letters to friends and loved ones, expressing her thoughts and emotions. From the loaded gun on the table to the rope hanging from the attic, it was a well-thought out plan (Lewis, Pamela, 2003).
Have you ever felt life was not worth living? Have you wished you were dead? Have you had any thoughts of taking your own life? It began October of 1998, while my husband and I were on our way home from the grocery store. The cellular phone rings. My husband answers. He then tells the caller that we are on our way there. His tone of voice sounded frightened and worried. I repeatedly asked, “What is going on? Why are you driving so fast?”
“Something has happened to your mother!”, he exclaimed. I had fifteen minutes to prepare myself for the worst, yet I did not know exactly what I was preparing for. As we arrived to the scene, numerous police vehicles, two ambulances, the local rescue squad, private investigators, negotiators, and the SWAT team had one half of a mile from my house blocked off. As we came to a stop, I jumped out of the car crying and screaming, while trying to find answers as to what has happened. A police officer then pulled me aside. The young man explained that my mother was attempting suicide due to her depression.
As the number one public health problem, four to 8 percent of the U.S. population experience or have experienced a clinical depressed syndrome (Klerman, Gerald, pg. 27). Depression is a mental illness that requires immediate medical attention. Because depression is so widespread, it is often called the ‘common cold’ (Koop, Everett, 1996). The difference between a cold and depression is that depression, if not treated, can lead to the death of an individual.
Depression occurs when nerve cells, or neurons, fail to communicate with each other due to a chemical imbalance in the brain (Koop, Everett, 1996). A neuron is a specialized cell that conducts messages through the nervous system. Two neurons communicate with each other by electrical impulses or signals. The point of communication where electrical signals carry a message between two neurons is called a synapse. Separating the sending neurons and receiving neurons from the axon terminal are tiny, fluid-filled gaps called synaptic clefts. Chemicals called neurotransmitters dock at receptor sites, thus igniting the electrical signal of that neuron. After the signal is delivered, the neurotransmitters float back to the neuron that sent them. This process is called reputake.
Researchers have found many causes or reasons for depression. Usually, depression is caused by a deficiency in the neurotransmitter serotonin or norepinephrine (Morgan, Marie, pg. 75). Serotonin helps regulate mood, sleep, aggression, and appetite. Norepinephrine affects wakefulness, alertness, and also appetite. In some cases hereditary, personality traits, stress, and lack of supportive relationships are linked to depression. Other causes for depression are helplessness, sense of loss, isolation, and unresolved anger (Koop, Everett, 1996). Through your eyes, you see the world as a series of positive, neutral, or negative events. These events are interrupted through a group of thoughts that constantly flow through your mind. This is called your internal dialogue. Created by your thoughts is your feelings or mood. Before an emotional response can be experienced what you are feeling or what is happening to you (Burns, David, pg. 30). Therefore, the negative thoughts that process through your mind are actually the cause of your emotions.
Your negative thoughts, or cognitions, are the most overlooked symptoms of depression. Symptoms are feelings or behaviors that disturb normal functioning (Heitler, Susan, pg.47). A depressed person may show signs, such as a loss of pleasure or interest in usual activities, feelings of worthlessness, guilt, decrease in the ability to think or concentrate, and a loss of energy and appetite (Koop, Everett, 1996). The assessments of symptoms include specifying troubled behaviors and feelings, the history of the symptoms and diagnosing the problem (Heitler, Susan, pg. 49). Other symptoms include crying excessively, negative thoughts about the future and even thoughts of death or suicide (Koop, Everett, 1996).
Suicide is the deliberate taking of one’s own life, which accounts for 5 percent of clinically depressed patients (Burns, David, pg. 383). Suicide rates have increased in children and adolescents since the 1990’s (Burns, David, pg. 9). Why do depressed individuals often think of suicide? Persuasive and pessimistic visions dominate their thoughts. To them, life seems to be a nightmare. When a depressed person thinks of the past, she only remembers moments of suffering and pain (Burns, David, pg. 384). Researchers have proven that the unrealistic sense of hopelessness is one of the most important factors in the plans for a serious suicidal wish or thought (Burns, David, pg. 385). A famous myth remains today: An unsuccessful suicide attempt is simply a means of getting attention and is not to be taken seriously (Burns, David, pg. 387). The fact is that all attempts are to be taken very seriously. Because a depressed individual’s pain and suffering may feel unbearable and never ending, she may conclude that suicide is the only escape. In reality, medical treatment and attention will help the individual overcome depression.
Many researchers have described therapy as an opportunity for people to deal with their conflict of everyday living (Heitler, Susan, pg. 7). Consulting with a professional, such as a psychologist or a psychiatrist, can be a nice beginning for treatment. With a Ph.D. in psychology and other related fields, a psychologist serves the public through research, testing, and psychotherapy (Hauck, Paul, pg. 134). Psychotherapy is an important means of treatment for certain types of emotional or mental disorders. Usually working with the patient alone, a psychologist allows her to express feelings and emotions of life’s battles. At the end of each session, the psychologist gives simple, step by step advice to the patient. A psychiatrist is a medical doctor who specializes in counseling clients with psychiatric, neurologic, and medical conditions (Reference International Publishers, LTD, pg. 18). During a period of one to six visits, the doctor will be discussed with the patient and followed upon regularly (Reference International Publishers, LTD, pg. 187). A psychiatrist also prescribes and administers medication, usually antidepressants, with the referral from a psychologist (Hauck, Paul, pg.135).
Antidepressants are drugs that are prescribed to treat depression and some anxiety disorders. The most widely prescribed drugs, tricyclic antidepressants, enhance the potency of the brain’s neurotransmitters in the synapse. Some agents of tricyclic drugs are Imipramine, Desipramine, Amitriptyline, Nortriptyline, Protriptyline, and Doxepin (Burns, David, pgs. 430-432). Side effects, such as dry mouth, constipation and blurred vision, disappear after the first few days (Burns, David, pg. 432). MAO inhibitors cause elevations in the levels of amine neurotransmitters, thus, correcting the chemical imbalance in the brain. The most commonly prescribed trade names for MAO inhibitors are Marplan, Nardil, and Parnate. Similar to tricyclic drugs, the side effects of MAO inhibitors are dry mouth, lightheadedness, trouble urinating, a rash, and constipation or loose stools (Burns, David, pg. 440). MAO inhibitors, if not taken properly can produce serious effects. Blood pressure may rise of certain foods or drugs containing a substance called tyramine, which interferes with the brain’s ability to regulate blood pressure, while taking a MAO inhibitor (Burns, David, pg. 441). Lithium carbonate is another antidepressant drug used to treat severe depression. Although lithium is simply salt, it does have many side effects, such as hand tremors, nausea, vomiting, and diarrhea, that usually taper off within a week or soon after (Morgan, Marie, pg. 78). Long term effects of lithium include blackouts, headache, slurred speech, weight changes, fatigue, and hypotension (Morgan, Marie, pg. 70). Valium is an antidepressant that suppresses anxiety and covers up symptoms rather than getting at the causes (Morgan, Marie, pg. 78). Although addictive and may worsen depression, some doctors use minor tranquilizers or sedatives to treat anxiety and nervousness (Burns, David, pg. 444). Sleeping pills are used to help treat insomnia. These pills become highly addictive as they disrupt normal sleep patterns and greatly worsen the sleeping problem. For example, my mother was given the drug, Ambien, because she was having trouble falling and staying asleep. She awoke often only to take another pill because she was still not able to sleep well. Ambien gave her short-term amnesia and disrupted her sleep instead of helping her sleep. She ended up in the emergency room for an accidental overdose (Lewis, Pamela, 2003). I almost lost her again to a drug that was supposed to help her. There are at least a dozen different antidepressants that are effective for some patients, while for others, the results may be disappointing or harmful. Reoccurrences of depression can happen at any time a person stops taking medication as prescribed just because they ‘think’ they are better. In some cases a depressed person may need an increase or even a change in medication after an evaluation with a doctor or therapist. In the near future, researchers will hopefully advance the understanding of antidepressant drugs and how they affect the human brain.
It sometimes, seems that the more hopeless and severe the depression was, the more extraordinary and delicious the taste of happiness and self-esteem is. As you begin to feel better, the pessimistic thoughts will go away like the melting of the winter snow when spring arrives. You may even wonder how you ever could believe such thought in the first place. Because the change of negative to more neutral or positive thinking can be so dramatic, a person may be convinced that the depression has vanished forever. But that simply is not true because there is a mood disorder that remains. A depressed person who feels better must understand what caused the depression and be able to apply and reapply self-help techniques whenever needed. Acquiring self-confidence and self-esteem is a must to getting better. Focusing on happy memories and keeping positive thoughts will decrease the recurrence of depression. Lowering one’s standards to prevent disappointment and learning from one’s own mistakes will also help a person overcome depression.
My mother has beat the battle of depression after six months in Zellar, the old local mental institution, and years of learning how to cope with life’s emotional stress. Trying to resume her original lifestyle was the most difficult obstacle to getting better. Her suicidal attempt was reported on the front page of the Peoria Journal Star. Not only did they have the wrong information about the depressing event, they also labeled her and tried to press charges against her for trying to take her own life. Returning to work, she was stereotyped as ‘crazy’ or ‘insane’ instead of strong and hopeful for fighting the horrifying condition. It has been five years since her breakdown and she now lives a wonderful and happy life. She states, “I am proud to be here today!” (Lewis, Pamela, 2003). If you know anyone who shows any signs of depression or has thoughts of death, help them. Be their friend and give them positive reinforcement. Show them they are loved and needed in your life and many others. Most important, get them help because not every depressed person knows they are depressed, therefore they may not be able to help themselves.
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